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Dollar general corporation : retailing-company profile, examines and identifies key information and issues about “dollar general the swot analysis . Dollar general is a chain of public discount variety stores based in united states covering up to 35 major states the company traces its roots back in 1935 and is currently based in goodlettsville, tennessee, united states. Dollar general as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered. Dollar general corporation pestel & environment industry analysis at just $11political, economic, social, technological, environment & legal factorspestel analysis example.